Services
Barb Nicol, APR, president of Barbara Nicol Public Relations, works with you to identify what your issues are, who you need to reach and what you want to occur as a result of your communication efforts. Because Barb believes you should "begin with the end in mind," every project starts with research and a plan, to ensure you reach your goals. Some examples of what clients often need:
Strategic communications counsel
Strategic communications counsel
- Whether you’re holding a referendum (Barb has worked on more than four dozen bringing hundreds of millions of dollars to school districts), need help identifying how to move an initiative forward or are facing a community crisis, communications plays a central role. Barbara Nicol Public Relations sees through the clutter and pinpoints what your issues are and how strategic communication can address them.
- School communicators typically don't have the luxury of talking through their ideas or needs with another skilled communicator who understands their challenges and opportunities. These coaching (one client calls them "communications therapy") sessions and any needed follow-up might include brainstorming, problem-solving, serving as a thought partner, researching, creating - or whatever is needed to provide outside expertise and help move things forward.
- School districts are operating in an increasingly competitive and complex environment. Barbara Nicol Public Relations helps you identify your target audiences and develops strategies that will reach them working within your district’s budget and philosophical parameters.
- No amount of communication will help if your staff isn't on board. Developing a plan for effective and timely internal communication is critical for every organization.
- Words are like music when used strategically. Knowing how to explain things in concise and understandable language is the first step in getting your audience to listen.
- Need a brochure, fact sheet, powerpoint or other communications tool? Barbara Nicol Public Relations can help you decide what you need, write it for you and work with a design team to get it produced - on time and on budget.
- Sometimes it's wise to take a step back and give your communications program a critical review. Through a thoughtful process that engages key stakeholders, Barbara Nicol Public Relations identifies how to finetune your communications approach to better meet your audiences' needs and your district's goals.
- Knowing what your audience thinks is often a critical starting point for any communications strategy. Barbara Nicol Public Relations can design and facilitate focus groups as an objective and neutral outsider, providing you with a final report that offers important insights.
- They say "devil's in the details," and no one manages details better than Barb Nicol. If you have a project that needs someone to move it from start to finish, contact Barbara Nicol Public Relations.
- School staff aren't always aware of the critical role they play in marketing their school district. Barbara Nicol Public Relations can provide training workshops tailored to meet your internal needs.
Some of Barb's publications and recorded presentations can be found on the About page.
Contact Barbara Nicol Public Relations to discuss your communication issues and needs!
Contact Barbara Nicol Public Relations to discuss your communication issues and needs!
4025 Queen Avenue South • Minneapolis, MN 55410 • barb@barbnicolpr.com • www.barbnicolpr.com
